Southern Marin Fire Protection District, CA
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Everything that is communicated, whether to residents or the media, must be truthful, transparent, and timely, and promoted in a proactive manner. To do anything less undermines our credibility as public servants and detracts from service to our residents.
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Truthful. Our credibility is built upon truthfulness. We serve our residents and the public and in serving them, we must be honest in all that we do and say.
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Transparent. Everything we do in the service of the Fire District is completely open and accessible to residents. With the exception of certain personnel and legal matters which are privileged communication, and those matters restricted by California law, all else is available to the public.
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Timely. Whether media representatives or residents are asking for information, or the Fire District is promoting a particular event, service or program, it all must be done in a timely manner and further support the transparency of government to its residents. We must strive to provide all that we can in a most expeditious manner.
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Proactive. We owe it to our residents to actively promote Fire District programs, services and events. Rather than residents having to ask questions of our agency, we should be proactive in informing residents of what we are doing to meet their needs, always keeping them up to date so they are aware of what their taxpayer dollars are doing to support and grow our community. In addition, proactive messaging reinforces the Fire District’s brand.
COMMUNICATION TOOLS AND METHODS: