Mission, Vision & Values

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Public Protection Classification ISO logoMission

The Mission of the Southern Marin Fire District is to contribute to Greater Southern Marin Community’s reputation as a safe, friendly, economically thriving community in which to live, work, learn, play and visit.

We achieve our mission by providing the highest quality local and regional community risk reduction, suppression, emergency medical services, rescue, marine response, disaster preparedness and community education services possible within the resources provided to us.

We are professional, proud, compassionate, highly-trained, and committed to utilizing state of the art technology to provide services that meet or exceed the expectations of our community.

Vision

A Nationally Recognized, Forward-Leaning All-Risk Service Provider that delivers Excellence in All-Hazards Risk Response, in Maintaining Strategic Community Partnerships, in Hiring, Training and Retaining Exceptional People, and in Implementing Efficiencies in Service Provision to Ensure Fiscal Sustainability, Stewardship, and Accountability to the Communities We Serve.

Southern Marin Fire Protection District Adopted Vision Plan

Values

Knowing that firefighters are held to a higher standard of conduct, the firefighters of the Southern Marin Protection District will make every effort to uphold those standards that are entrusted to us. We will take an active role in maintaining a professional image of the Fire Service through promptness, efficiency and dedication to duty.

At our 2015 Community Driven Stakeholder Strategic Planning Process, the following were identified as the values of the Southern Marin Fire Protection District.

  • Integrity
  •  Trust
  •  Advancement
  •  Family
  •  Dedication
  •  Honesty
  •  Health
  •  Security
  •  Professionalism

Communicating with the Public

Southern Marin Fire Protection District will serve the public with courtesy and respect, providing assistance wherever our skills and talents are needed. We will be ever vigilant by following our Communications Plan by promoting awareness of fire hazards and in educating our citizens of all ages.

Southern Marin Fire Protection District Adopted Communications Plan

Master Plan

Fire Services Master Plan is a comprehensive strategic document designed to guide the development, operations, and long-term planning of a fire department. It evaluates current services, identifies future needs, and outlines policies, strategies, and resource allocations to ensure effective fire protection, emergency medical services (EMS), and public safety for the community.

Southern Marin Fire Protection District Fire Services Master Plan - Vol 1 - Technical Report

Southern Marin Fire Protection District Fire Services Master Plan - Vol 2 - Map Atlas

Strategic Plan

The Strategic Plan is a vehicle that propels us towards our Vision, ensuring that we are achieving our Mission and meeting or exceeding the expectations of our Community. Our 2016-2020 plan was developed using a stakeholder driven process based on best industry practices and the methodology prescribed by the Center for Public Safety Excellence (CPSE) and Fire and Emergency Service Self Assessment Manual (FESSAM). Our plan was adopted by the Board of Directors in February 2016.  We continue to re-visit elements of this plan as our organization changes, necessitating a re-visit on specific elements of the plan.

Southern Marin Fire Protection District Adopted Strategic Plan

Southern Marin Fire Protection District Adopted Strategic Plan Annex

Strategic Initiatives - 2023- 2024

Each year we develop a specific set of Strategic Initiatives that are relevant to societal or organizational change.  For the 2023-2024 fiscal year, we have adopted the following two specific strategic initiatives.As a result of the Annexation of the Mill Valley Fire Department and service area, the Southern Marin Fire Protection District’s Consolidation Task Force will deploy a plan developed in 22/23 that will ensure a successful consolidation of the two agencies.

  1. As a result of the Consolidation and Annexation of the Mill Valley Fire Department and service area, the Southern Marin Fire Protection District’s Consolidation Task Force will deploy a plan developed in 22/23 that will ensure a successful consolidation of the two agencies.

     

  2. As part of our continued efforts to develop and integrate DEI into the SMFD culture, we will build upon the implementing hiring and recruitment initiatives in response to specific hardships, difficulties, or restraints, discovered through our ongoing research efforts and learned experiences of the DEI Task Force members, focused on developing equitable opportunities and the application of a training program to help continue providing educational opportunities to all personnel with the goal of creating institutional change for inclusion and a sense of belonging.

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